Client Sotheby's, New York
Assignment Digital transformation of the iconic auction catalogue & its ecosystem
How do you bring the tactile charm of Sotheby’s iconic auction catalog into the digital age? Enter A Gallery of Stories—a premium online experience that transforms each lot into an immersive narrative, bridging the gap between the physical and virtual worlds.
For centuries, Sotheby’s auction catalogs have been treasured artifacts, blending storytelling with artful design. But when the pandemic halted in-person auctions, Sotheby’s needed a way to translate this rich, tactile experience into a digital format.
We created a dynamic, interactive catalog that reimagines the experience entirely. Each scroll feels like a stroll through a gallery, revealing stories behind the collections while seamlessly connecting to Sotheby’s e-commerce platform for effortless bidding and exploration.
The result? A digital catalog that feels as premium as its physical counterpart, driving a 10% increase in online engagement and adoption by 50% of Sotheby’s internal team.
